Achievements

Professional Summary

I'm a creatively driven Digital Professional with demonstrated history and experience in aspects of Digital Media, Corporate Branding, Strategic planning, Financial and Business Analysis..

 

Over the years, I've worked in the digital, research, luxury goods and academic sector. With boundless Industrial Experience, I bring, proficiency and grip in Digital Marketing, Strategic budgeting & planning and New Brand & Product Development & Initiative and a well researched thesis on 10 sectors and 100 companies to understand Businesses better

 

Business-focused Content Strategy | Program Management | Content Monetization | Alliance Building | Digital & TV | IP Creation: TV Shows, Documentaries, Films, Game Shows | Budget & Resource Optimization | Team Building| Digital Content, Interactive Platforms and OTT | Education & Training

Skills

  • Digital Media/Marketing Channels

  • Digital Content and Content Monetization

  • Budget & Resource Optimization

  • Alliance Building

  • Branding Strategy and Corporate Partnerships

  • Digital Strategy and Public Relation

  • Market Research, SEO and SEM

  • Google Analytics, Amazon Alexa, Comscore, Hubspot, Salesforce

  • Web content Development and Strategy

  • Google Ad-words and Paid Console Media

  • LinkedIn SSI

  • Interactive Platforms and OTT

  • Project Management and Product Design

  • Online Journalism.Podcast Site and Video Production

  • Media Planning, Research and Strategy

  • Publishing and Entertainment Cinema

Major Achievments

  • Have Worked on 35+ Projects and Written more than 100 published articles and 15+ Videos.

  • Founded CybMedia for newsmedia and content development.

  • Founding member of Cyber Sapiens and Zingdagi media (Startups in Internet security and marketing).

  • Assisted an established Author in the research of his two upcoming books and planning an efficient selling plan.

  • Thesis and research on 100 companies of 10 sectors carried on for 3 years.

  • GMAT Score - 710

  • Finalist at LinkedIn get a job season 5 among 10,000 participants.

  • Selected By Wavemaker India for the position of a creative strategist as a student.

  • Travel Story Writer and Photographer for Cushy.

  • Creative Advisory of the magazine Chrysalis.

  • Successfully established a Non profit platform for Story telling, editorial content and Creative production.

Social Responsibility

Volunteering at UN-Habitat

As a part of volunteering, created a data base and mapped the several problems that surround central and Southern Africa.Reported directly to the Secretary General with plans to elevate the problems.Worked on B2B strategies to attract more and more contributor from all across the globe

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Columnist at The New York Times

Assisting several editors and authors on producing day to day Articles on topics like, technology, startup, environment.Reporting content on a regular basis regarding new technological developments and climate change.

Cyb Media Labs

Co-founded in 2019 as an integration of Cyber Sapiens. in to create an online network of professionals and Researchers across various domains.
Actively involved in New Product Initiative and development. Lead a team of 6 members and a network of 1200 PhD' scholars into a closed network and launched multiple platforms in collaboration with CACTUS Communications.
Played Key-role in developing partnerships with various universities and research labs and channelizing the leads to an open network of research communication.
Oversaw the business end of the company, and strategically involved in budgeting, planning and communication.
Directly involved in growth of the researcher network and building a gated community of scholars

Cyber Sapiens

Co-founded in 2016 to train citizens and enterprises about data privacy and breach, and create products (Smartx and Secure Up) to improve individual privacy and organizational data. Designed and implemented the Secure up leading a 5 member team and also took over the business end of the company improving and increasing the client base by 25% in initial days of the company. Successfully build a framework and a network of products and made it accessible to schools and colleges. Stepped down in 2019 to start CybMedia.

Viacom

Drive marketing strategies for owned Intellectual Property Rights & Content Marketing Projects including communication design, brand integrations, marketing alliances and media relations.
Brand Campaign- Developing B2B & B2C campaigns to sustained brand visibility
Negotiating corporate tie-ups and cross media barter/ non-barter deals that ensure high brand visibility
Managing P&L responsibility & Budgeting of Content Marketing Projects
Client Servicing - Resolving queries & grievances to maximize client/ customer satisfaction levels.
Managing Alliances, Brand placements, Special partnerships & Events
Online, Mobile, Digital and Social Media planning and Buying (SEO, SEM, SMM)
Closely working with Multiple teams across organizations, contributing to cutting edge solutions to brands and digital requirements.
Closely monitoring content, producing videos, creating campaigns. Involved in revenue generation through digital sales, branded content and IP acquisition.
Produced multiple videos and social centric campaigns.
Organized and catered to two major events as well.

Times Network

Make this yTo work with the internal team, marketing Teams, and other managers to increase sales opportunities and thereby maximize revenue support for the organization. To achieve this, the need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future.
Worked with the Branded content team for the paid promotion and campaign launches for Fortune 500 clients.
Analysed web engagement and financial planning of the digital packages for paid promotion.
Produced digital and editorial content and increased overall engagement and unique visits through multiple campaigns.
Handled social media content and campaigns. Optimized CPD and CPM for Branded Content. Worked closely with the sales and the marketing team for lead generation and client servicing.ours. Add images, text and links, or connect data from your collection.

Qualifications

I Sometimes Send Newsletters

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